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Tina Chestnut

Building Strong Teams.
Strengthening Leadership & Scaling Success.

At The Ardent Factory, we help salon, spa, and wellness business owners create sustainable, high-performing businesses by strengthening leadership, developing engaged teams, and implementing management systems that increase revenue and reduce employee turnover.

Our mission is to equip and empower the next generation of multi-million-dollar beauty and wellness entrepreneurs to achieve long-term success through proven leadership strategies and operational excellence.

Business Owners Work With Us When

They’re ready to: 

✔️ Step out of daily operations to focus on growth and expansion
✔️ Build a team that’s aligned, motivated, and consistently delivering excellence
✔️ Strengthen leadership, management structures, and team culture
✔️ Implement systems that create efficiency and real, measurable results

The Difference Is in the Approach

With over two decades of experience in private, corporate, and luxury salons & spas—including launching a world-class hotel spa from construction to operation, our CEO Tina, knows firsthand what it takes to build a thriving, sustainable business.
 

We’ve lived the full spectrum of this industry, from solopreneurs to multi-location enterprises, and we understand the challenges that come with each stage of growth. Whether you're stabilizing, scaling, or preparing for expansion, our approach ensures you’re not just working in your business but building a business that works for you.

Who We Work With

✔️ You’re already profitable but need structure to scale
✔️ You have a team (or are actively hiring) and want them to perform at a higher level
✔️ You’re expanding to multiple locations and need a management system that scales
✔️ You have a leadership team but need stronger processes, training, and accountability

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How We Help You Achieve

1

PEOPLE FIRST LEADERSHIP & TEAM DEVELOPMENT 

Build a team culture that attracts and retains top talent. 

2

MANAGEMENT & OPERATIONAL SYSTEMS

Streamline your processes for efficiency and profitability

 

3

LEADERSHIP
TRAINING & COACHING

Equip you and your managers with the skills to lead with confidence

 

4

EXPANSION & MULTI-LOCATION GROWTH STATEGY 

Scale your business without sacrificing quality or control

A Proven System for Lasting Change

I don’t believe in temporary fixes. That’s why I use my signature “I Do, We Do, You Do” framework:


🔹 I Do: I implement the systems & strategies for you
🔹 We Do: We work together to ensure your team adopts and integrates them
🔹 You Do: You take full ownership, leading with confidence and clarity

This method ensures lasting change—not just short-term solutions.

Trusted by Government
& Public Sector Agencies

Beyond the beauty and wellness industry, The Ardent Factory partners with government agencies and public sector programs to provide leadership training, workforce development, and operational solutions that drive efficiency and increase retention.

What Sets The Ardent Factory Apart?

✔️ Trained in Forbes Five-Star Spa Management
✔️ Deep industry expertise with a people-first leadership approach
✔️ A results-driven, strategic focus on long-term success
✔️ A unique balance of luxury business insights & real-world team development strategies

Your Next Step Starts Today

This is your personal invitation to take control of your business’s future. If you’re ready to build a thriving, scalable, and well-managed business, let’s talk.

What Our Clients Say

Beards & Brazilians

I am so thankful for the training I received from the Ardent Factory. Starting my own business for the first time and transitioning from the corporate world was very scary and challenging. I struggled with understanding what hindered me from making those numbers consistently. The Ardent Factory training helped me to identify the things that initiated traffic, helped me to increase the average amount spent per client and instilled some encouraging and motivating practices to get through the tough times. I am forever grateful for my time with Tina and cannot wait to see where things go from here.

MANAGEMENT CONSULTING FIRM

Do you want to join a community of excellence? You're in the right place! 

 

Sign up today to receive valuable industry specific insights, updates on trainings and exclusive offers. 

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202.370.7965

©2020 The Ardent Factory. All Rights Reserved.

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